The Halcyon Brand Identity
We refreshed key elements of our brand identity to create a unique and consistent design language, representing the meaning of Halcyon, and what we stand for as a brand. We created a custom set os icons, refined our color palette and gradients, and refined our approach to layout and design.
Let this page be your online guide with resources to aid you in bringing the Halcyon brand to life. Check back for updates!
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Our brand mark represents Halcyon
Primary Brand Logo
The Halcyon logo is made up of the logomark ("the sun") and the wordmark. The Halcyon logomark represents the sun, its warmth, and the levels of protection that Halcyon provides.
The Halcyon wordmark is designed to be timeless, intelligent, and nostalgic. Never use the wordmark without the logomark, although at small sizes, you can use the logomark alone.
The Halcyon wordmark is designed to be timeless, intelligent, and nostalgic. Never use the wordmark without the logomark, although at small sizes, you can use the logomark alone.
Primary logo
Secondary logo
Vertical Logo / Positive
Gradient+Charcoal
Flat+Charcoal
Mono+Charcoal
Mono+Dark Navy
Vertical Logo / Negative
Gradient+Charcoal
Flat+Charcoal
Mono+White
Horizontal Logo / Positive
Gradient+Charcoal
Flat+Charcoal
Mono+Charcoal
Mono+Dark Navy
Horizontal Logo / Negative
Horizontal White
Flat + White
Horizontal White
The full color spectrum of Halcyon
Color Palette
Our primary color palette stems from the warm emotions that radiate from sunsets.
These colors are used to provide warmth, cohesion, and joy throughout all brand communications.
These colors are used to provide warmth, cohesion, and joy throughout all brand communications.
Dark Navy
Midnight Navy
Fiery Red
Sunbeam Yellow
Poppy Orange
Charcoal
Light Sand
Primary Colors
Azure Blue
Ocean Teal
Sky Blue
Lime Green
Sage Purple
Secondary Colors
Warm Grey 1
Warm Grey 2
Warm Grey 3
Warm Grey 4
Warm Grey 5
Warm Grey 6
Warm Grey 7
Warm Grey 8
Warm Grey 9
Warm Grey 10
Warm Grey
Scale
Scale
Treating Type Consistently
Typography + Pairings
These typefaces were chosen and applied with accessibility and use at the core. It is important to consistently use these specific type pairings. Following these allows for clarity, consistency and strong hierarchy across all brand communications.
Primary Headline
Morion
ALL CAPS
ABCDFGHIHJKLMNPQRSTVWXYZ
SMALL CAPS
abcdefghijklmnpqrstvwxyz
NUMBERS & SYMBOLS
1234567890!@#$%&*
Secondary Headline + Body
Cabinet Grotesk
ALL CAPS
ABCDFGHIHJKLMNPQRSTVWXYZ
SMALL CAPS
abcdefghijklmnpqrstvwxyz
NUMBERS & SYMBOLS
1234567890!@#$%&*
Custom Iconography just for Halcyon
Halcyon Icons
This round, versitile, outlined icon set compliments and elevates the overall Halcyon brand.
See Halcyon in Action
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