Halcyon Brand Guidelines

Your online guide and resources to aid you in bringing the Halcyon brand to life.

Color
Secondary Color

Our secondary palette pulls uses the cool tones that underlie a warm sunset. The secondary colors give vibrancy and variety to the brand, and should be applied sparingly to accent select parts of your piece.

They should be used to support our primary color palette so only use minimally in brand communications.

Color
Greyscale

Our greyscale palette pulls from the cool tones of nature that provide balance to a warm sunset. Greys can be used for illustrations or patterns that require tone-on-tone pairings and product designs that require variations of tone and opacity.

Our greyscale can also be used for backgrounds, borders, and shadows to emphasize certain areas or set them apart.

Color
Gradients

Our color palette incorporates special use of linear and freeform mesh gradients. These gradients are inspired by the overall desire to demonstrate warmth, nostalgia, and portray a melting sunset.

Type

Cabinet Grotesk and Morion have been carefully chosen to balance professionalism and visual interest.

Cabinet is the most used, as it is highly legible and works well at all sizes, but is still a bit unique.

Morion is an unique geometric serif typeface that combines sharp details and smooth curves, giving it a contemporary, digital tone.  Use it with care, as it may be difficult to read at smaller sizes. Morion Semibold is the preferred weight.

Type
Font Pairings

It is important to consistently use these specific type pairings. Following these allows for clarity, consistency and strong hierarchy across all brand communications.

Type
Hierarchy & Scale

Understanding typography in terms of a hierarchical system can help with clear, consistent communication across the brand. Here are a few examples of how headline, subhead and body copy might interact.

Icon

This round, versitile, outlined icon set compliments and elevates the overall Halcyon brand.

Icon
Guidance

Using icons correctly can have great impact. Try to avoid instances that distract the viewer from their intended purpose.

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